HOW TO USE PITCH READY

GET THE AUDIT
YOUR STORY
DESERVES.

The quality of your output depends entirely on the quality of what you put in. This guide tells you exactly how to get the most accurate, useful audit possible.

The quality of your output depends on what you put in. A half-filled form gets a generic output. A fully loaded form gets something you can actually use.

UNDER THE HOOD
HOW WE BUILD
YOUR RESULTS.
01
We read everything you submit
Every URL, handle, and document gets analyzed — website copy, LinkedIn headline, Instagram bio, pitch decks, resume. We're building a complete picture of how you present yourself across every surface a client might see.
02
We look for where your story breaks down
Each channel gets cross-referenced against the others. Most freelancers have three different versions of themselves online — we find every place your messaging contradicts itself.
03
We build your statement from your actual proof
Your positioning statement is built from your real clients, real work, and real targets — not a template. The fix list is ranked by how much each change will actually move the needle.
01
Presence Inventory
DROP IN EVERYTHING YOU HAVE.

Every channel gets cross-referenced against the others. Don't skip anything — that's how we find the inconsistencies you can't see yourself.

✓ DO THIS
→Add your actual website URL
→Include every Instagram handle you use professionally
→Add your full LinkedIn URL
→Upload your resume, pitch deck, or case study PDF
→Include any other platforms — Behance, Dribbble, TikTok
✗ DON'T DO THIS
→Leave fields blank because you think they don't matter
→Fill in one channel and skip the rest
→Use a placeholder URL that doesn't work
→Skip the upload section because you "don't have a deck"
02
Materials
BE HONEST.
NOT POLISHED.

The two questions in this step shape everything. We're not looking for your elevator pitch — we're looking for the truth about how you actually talk and who you're actually chasing.

✓ HOW TO ANSWER "WHAT DO YOU DO?"
→Good: "I shoot campaigns for apparel brands — lookbooks, product launches, lifestyle content. Worked with Homage and Sole Classics."
→Raw and honest beats rehearsed and vague
→If you do multiple things, say all of them — we'll narrow it down
✗ WHAT NOT TO SAY
→Bad: "I'm a creative professional passionate about visual storytelling."
→Don't write what sounds impressive — write what you actually say
→Don't leave this blank — it's the most useful input we have
✓ HOW TO ANSWER "WHO ARE YOU PITCHING?"
→Good: "Mid-size lifestyle and apparel brands doing $5M–$50M that need content for seasonal campaigns."
→Specific about size, industry, and type of work
→Who you're actually pitching right now — not your dream list
✗ WHAT NOT TO SAY
→Bad: "Lifestyle brands" or "anyone who needs a photographer"
→Vague answers produce vague positioning
→Describe who you're emailing this week, not in 5 years
03
Notable Work
RESULTS BEAT
DESCRIPTIONS.

Your project descriptions become the proof points behind your positioning statement. Vague descriptions get vague proof points.

✓ HOW TO DESCRIBE A PROJECT
→Good: "Shot the full Spring 2024 campaign for Homage — 3-day production, 400+ selects, used across their website, email, and paid ads."
→Name the client, scope, and what the work was used for
→Include any measurable outcome if you have one
✗ WHAT NOT TO SAY
→Bad: "Lifestyle shoot for a clothing brand. Really fun project."
→Don't omit the client name if it's recognizable
→Don't describe the aesthetic without describing the result
04
Your Output
WHAT YOU'RE
GETTING BACK.

The audit produces two things: a positioning statement and a ranked fix list. Here's what each piece means and how to use it.

YOUR AUDIT REPORT

TWO DELIVERABLES.
ONE CLEAR DIRECTION.

01

Your Master Positioning Statement

One sentence built from your actual work and clients. Use it as your website headline, LinkedIn opener, and cold pitch foundation.

02

Your Brand Presence Score

0–100. Reflects messaging consistency across every channel. Not a grade — a benchmark. Lower score means more room to move.

03

Your Prioritized Fix List

Every gap ranked HIGH / MEDIUM / LOW. Each item includes the problem, the fix, and how long it takes. Start with HIGH — those are costing you work right now.

Reading Your Score
WHAT YOUR
NUMBER MEANS.

Measures messaging consistency across channels — not the quality of your work. A low score means your story isn't landing as hard as your work deserves.

0–40
Needs Work
Significant gaps across channels. Hit the HIGH fixes immediately.
41–60
Needs Clarity
Some strong elements, but inconsistency is costing you. A few targeted fixes move the needle.
61–80
Solid Foundation
Decent shape. Sharpen the edges and you go from "good" to "easy yes."
81–100
Pitch Ready
Story is tight. Close the remaining gaps and you're in strong position.
Pro Tips
GET MORE FROM
YOUR AUDIT.

A few things that separate a useful audit from a generic one.

TIP 01
Upload your resume
It's the most data-dense document you have — full work history, client relationships, skill depth. Upload it as a PDF in the Materials step.
TIP 02
Be specific about your target
Name the industry, company size, and what you're pitching. The more grounded your answer, the sharper your positioning statement.
TIP 03
Run it again after fixes
The audit is a snapshot. Once you've worked through the HIGH items, come back and run it again. Your score should move.
TIP 04
Actually use the statement
Put it in your LinkedIn headline, website hero, and cold pitch opener. The audit is useless if the statement stays on the results page.

READY TO
RUN YOUR
AUDIT?

Takes about 10 minutes to fill in properly. The output lasts until you fix it.

START YOUR FREE AUDIT →